I have been thinking about museums and social media a lot lately, so I did a bit of brainstorming. Here are the things I came up with.
- Museums are purpose built for sharing information.
- Museums are highly visual by nature.
- Museums reflect the community and its values.
- Museums have a well-established place in society.
- There is a tradition of museums presenting themselves as ‘expert-knowers’, rather than being collaborative or interactive.
- There may be some limits to sharing images e.g. ethical issues and copyright.
- Museums often have a limited number of staff and tight budgets.
- Many smaller museums are only known within the cities where they are located, which may make it difficult to compete with large internationally-recognised institutions.
- Social media allows for increased participation and interactivity by audiences.
- New audiences, who may not be aware of the museum, can be reached online.
- Development of VR and AR will enable museum visitors to access collections, crossing geographical or physical boundaries.
- Social media helps museums reach a new age group and a new audience.
- Social media enables museums to share information in new ways, e.g. behind the scenes, live chat with curators or historians, games and virtual tours.
- Social media meets audiences where they are, and engages them.
- Social media allows for greater connections with other institutions.
- Social media may provide increased feedback from visitors about exhibits and facilities.
- Museums are vulnerable to funding cuts by governments, reducing staff hours.
- Social media may isolate some audience members who do not have access to technology.
- Many industries are competing for the public’s leisure time, including on social media.
- There is a potential for loss of foot traffic (due to increased online access), which may affect a museum’s income.
- Social media may result in a more competitive market within the industry as museums compete for the attention of a global audience, rather than just their local community.
- The fast development of new technologies can be expensive and take time to update.
- Potential for reputation damage if a post is perceived negatively by the public.
- Negative feedback online is visible to all visitors.
Got anything to add?
Please let me know!